Dramatism pertains to the important role that
the public plays in persuasion. Dramatists believe that unless the audience
identifies with the speaker, persuasion is not possible. The public refers to
listeners, consumers, and audiences—playing a role in deciding the extent to
which others will affect us.
Dramatism, as its name implies, conceptualizes
life as a drama, placing a critical focus on the acts performed by various
players. Just as in a play, the acts in life are central to revealing human
motives. Dramatism provides us with a method that is well suited to address the
act of communication between the text.
Kenneth Burke’s "Theory of Dramatism" allows us
to analyze rhetorical choices in a situation (how the situation is framed, say
by a politician or other public speaker) and responses to these choices. Drama
is a useful metaphor for three reasons:
1) Drama indicates a grand sweep, and Burke does not make limited claims; his goal is
to theorize about the whole range of human experience. The dramatic
metaphor is particularly useful in describing human relationships because
it is grounded in interaction or dialogue. In its dialogue, drama both models
relationships and illuminates relationships;
2) Drama tends to follow recognizable types or genres: comedy, musical, melodrama, and so forth. Burke
feels that the very way we structure and use language may be related to the way
these human dramas are played out; and
3) Drama is always addressed to an audience.
In this sense, drama is rhetorical. Burke views
literature as “equipment for living,” which means that literature or texts
speak to people’s lived experiences and problems and provide people with
responses for dealing with these experiences. In this way, Dramatism studies
the ways in which language and its usage relate to audiences.
Burke’s theory compares life to a play and
states that, as in a theatrical piece, life requires an actor, a scene, an
action, some means for the action to take place, and a purpose. The theory
allows a rhetorical critic to analyze a speaker’s motives by identifying and
examining these elements. Furthermore, Burke believes, guilt is the ultimate motive for speakers, and Dramatism suggests that rhetors are most
successful when they provide their audiences with a means for purging their
guilt.
Assumptions of Dramatism
Ontological issues concern how much choice and
free will humans possess. The assumptions we make about human nature are
articles of faith about basic reality. Burke’s thinking is so complex that it
is difficult to reduce it to one set of assumptions or to a specific ontology.
I)
Humans are animals who use symbols.
The first
assumption speaks to Burke’s realization that some of what we do is motivated
by our animal nature and some of what we do is motivated by symbols. For
example, when I drink my morning coffee, I am satisfying my thirst, an animal
need. When I read the morning news and think about ideas, I am being influenced by symbols.
II) Language
and symbols form a critically important system for humans.
In the
second assumption about the critical importance of language, it is difficult to
think about concepts or objects without words for them. Thus, people are restricted (to an extent) in what
they can conceive by the limits of their language. People use their language
but they are used by it as well. Furthermore, when a culture’s language does
not have symbols for a given motive, then speakers of that language are unlikely
to have that motive. Thus, because English does not have many symbols that
express much nuance of opinion about certain behaviors and motivations, our
discussions are often polarized.
Think
back to other controversies you have talked about (such as the moral implications of cloning, stem cell research, dealing
with North Korea, invading Iraq, immigration issues, same-sex marriage, the 2012 presidential election, the recent
terrorist activity in Libya, and so forth). Unfortunately, discussions as
either/or propositions—positions were cast as either right or wrong. Burke’s
response is that symbols shape our either/or approach to these complex issues.
Words, thoughts, and actions have extremely close connections with one another.
Burke’s
expression for this is that words act as “terministic screens” leading to
“trained incapacities,” meaning that people cannot see beyond what their words
lead them to believe (Burke, 1965). For example, despite educational efforts, U.S. public health officials still have
difficulty persuading people to think of the misuse of alcohol and tranquilizers
when they hear the words “drug abuse.” Most people in the United
States respond to “drug abuse” as the misuse of illegal drugs, such as
heroin and cocaine (Brummett, 1993). The words “drug abuse” are “terministic
screens,” screening out some meanings and including others. For Burke, language has
a life of its own, and “anything we can see or feel is already in language,
given to us by language, and even produced as us by language” (Nelson, 1989).
This
explanation is somewhat at odds with the final assumption of Dramatism, humans
are choice makers.
III) Humans
are choice makers.
Burke
persistently suggests that behaviorism has to be rejected because it conflicts with human choice
-- conceptualization of agency, or the ability of a social actor (you or me) to
act out of choice. There is
a difficult task of negotiating a space between complete free will and complete
determinism. Burke’s thinking continued to evolve on this point, but
he always kept agency in the forefront of his theorizing. To understand
Burke’s scope in this theory, we need to discuss how he framed his thinking
relative to Aristotelian
rhetoric.
Dramatism as New Rhetoric
Burke maintains that the definition of rhetoric is, in essence, persuasion, and his writings
explore the ways in which persuasion takes place. In so doing, Burke proposes a
new rhetoric (Nichols, 1952) that focuses on several key issues, chief among
them being the notion of identification. In 1952, Marie Nichols said the following about the difference between Burke’s approach and Aristotle’s: “The difference between the ‘old’
rhetoric and the ‘new’ rhetoric may be summed up in this manner: whereas the key
term for the ‘old’ rhetoric was persuasion and its stress was upon deliberate
design, the key term for the ‘new’ rhetoric is identification and this
may include partially ‘unconscious’ factors in its appeal.” Yet Burke’s
purpose was not to displace Aristotle’s conceptualizations but rather to
supplement the traditional approach.
Identification and Substance
Burke argues that when there is overlap between
two people in terms of their substance, they have identification. The more
overlap that exists -- the greater the identification. The opposite is also
true, so the less overlap between individuals -- the greater the division that
exists between them. However, it is also the case that two people can never
completely overlap with each other. Burke recognizes this and notes that the
“ambiguities of substance” dictate that identification always rests on both
unity and division. Individuals will unite on certain matters of substance but
at the same time remain unique, being “both joined and separated” (Burke,
1950). Furthermore, Burke indicates that rhetoric is needed to bridge divisions
and establish unity.
The Process of Guilt and Redemption
Consubstantiality, or issues of identification
and substance, are related to the guilt/redemption cycle because guilt can be
assuaged as a result of identification and divisions. Patricia Sullivan and Lynn
Turner (1993) argued that Zoe Baird, President Clinton’s first, unsuccessful,
nominee for U.S. attorney general, acted as a sacrificial vessel for the country
to expiate our feelings of guilt about inadequate child care. Using Burke,
Sullivan and Turner argue that Baird was consubstantial with many Americans because
the problems of adequate child care are widespread. Yet her uncommon wealth
separated her from most, allowing people to blame her without condemning
themselves.
For Burke, the process of guilt and redemption
undergirds the entire concept of symbolizing. Guilt is the central motive for
all symbolic activities, and Burke defines guilt broadly to include any type of
tension, embarrassment, shame, disgust, or other unpleasant feeling. Central to Burke’s theory is the
notion that guilt is intrinsic to the human condition. Because we are
continuously feeling guilt, we are also continuously engaging in attempts to
purge ourselves of guilt’s discomfort. This process of feeling guilt and attempting to
reduce it finds its expression in Burke’s cycle, which follows a predictable
pattern: order (or hierarchy), the negative, victimage (scapegoat or mortification),
and redemption.
Saying no to the existing social order is both
a function of our language abilities and evidence of humans as choice makers.
When Burke penned his often-quoted definition of Man, he emphasized the
negative: Man is the symbol-using inventor of the negative
separated from his natural condition by instruments of his own making goaded by the spirit of hierarchy and rotten with perfection. (1966.) When Burke coined the phrase “rotten with perfection,” he meant that because our symbols allow us to imagine perfection, we always feel guilty about the difference between the real state of affairs and the perfection that we can imagine.
separated from his natural condition by instruments of his own making goaded by the spirit of hierarchy and rotten with perfection. (1966.) When Burke coined the phrase “rotten with perfection,” he meant that because our symbols allow us to imagine perfection, we always feel guilty about the difference between the real state of affairs and the perfection that we can imagine.
Victimage
Victimage is the way in which we attempt to
purge the guilt that we feel as part of the human condition. There are two
basic types of victimage, or two methods to purge our guilt. Burke calls the
type of victimage that we turn in on ourselves mortification. When we apologize
for wrongdoing and blame ourselves, we engage in mortification. In 1998,
Republican leaders said they would have felt more sympathetic about President
Clinton’s sex scandal if he had admitted he was wrong and had not perjured
himself. Clinton refused to engage in mortification. Instead he turned to
another purging technique called scapegoating.
Scapegoating
In scapegoating, blame is placed on some
sacrificial vessel. By sacrificing the scapegoat, the actor is purged of sin.
Clinton attempted to scapegoat the Republicans as deserving the real blame for
the country’s problems after confessing to an inappropriate relationship with
Monica Lewinsky. When the news of the sex scandal first broke in 1998, before
Clinton admitted his relationship with Lewinsky, Hillary Rodham Clinton
appeared on television suggesting that the rumors about her husband were the
result of a complex “rightwing conspiracy” that was out to get her and her
husband. This type of rhetoric illustrates Burke’s concept of scapegoating. In the aftermath of the
9/11 tragedy, President Bush also engaged in scapegoating. When Bush spoke of
the “Axis of Evil” and used stark contrasts between good and evil, he operated
within Burke’s concept of scapegoating. People who objected to this rhetoric
pointed out that the United States itself had some responsibility for the fact
that people from developing countries harbored resentments against
the United States.
Redemption
The final step in the process is redemption,
which involves a rejection of the unclean and a return to a new order after
guilt has been temporarily purged. Inherent in the term redemption is the
notion of a Redeemer. The Redeemer in the Judeo-Christian tradition is the
Savior (Christ) or God. When politicians blame problems on the media or on the
opposing party, they offer themselves as potential Redeemers—those who can lead
the people out of their troubles. A key in the redemption phase is the fact
that guilt is only temporarily relieved, through the Redeemer or any other method. As any
order or hierarchy becomes reestablished, guilt returns to plague the human condition.
The Pentad
In addition to devising the theory of
Dramatism, Burke (1945) created a method for applying his theory toward an
understanding of symbolic activities. He called his method the pentad because
it consists of five points for analyzing a symbolic text like a speech or a
series of articles about Martha Stewart, for instance. The pentad may help
determine why a speaker selects a particular rhetorical strategy for
identifying with an audience.
The five points that make up the pentad
include the act, the scene, the agent, agency, and purpose. Almost twenty years
after creating this research tool, Burke (1968) added a sixth point, “attitude,”
to the pentad, making it a hexad, although most people still refer to it as the
pentad.
- The act is what is done by a person.
- The scene provides the context surrounding the act.
- The agent is the person or persons performing the act.
- The agency refers to the means used by the agent to accomplish the act.
- The purpose refers to the goal that the agent had in mind for the act—that is, why the act was done.
- Attitude refers to the manner in which an actor positions himself or herself relative to others.
How might we as members of the human race, or
as citizens of this United States, talk about the 2012 presidential campaign in
a less polarized fashion?
Can you use the pentad to analyze Obama or
Romney and their discourse surrounding the attack in Libya involving these two
political figures?
Do you agree that guilt is the primary
human motive? If not, what do you think is the primary human motive?
Thoughts?